A collaboration between Heretic Parfum x Drew Martin, The Herbalist explores just that - the blend of lush herbal botanicals.
As a Herbologist and a mixologist, Drew Martin has spent his career in the world of cannabis. With an online platform where he curates cannabis and botanical blended pre-rolls with finesse, style and innovation to rival any other small batch artisanal maker. And of course, this collaboration is no different!
Douglas Little (the creator of Heretic Parfum) and Drew Martin were drawn together as kindred spirits with a shared love and appreciation for plant magic, and thus The Herbalist was born. As Heretic Parfum is all natural, The Herbalist was not only created to smell incredible, but also to boost the wearer’s mood with the careful selection of essential oils.
Designed to enhance the wearer's wellbeing, to calm and soothe the soul. “As you immerse yourself in this expertly layered natural scent, our hope is that you experience a profound and intoxicatingly exquisite connection with the ancient practice of harnessing the goodness of plants, which for us is at the heart of everything we do." - Douglas Little
On the skin, The Herbalist is bright and aromatic to open - it almost smells like a tincture or something medicinal (in the best possible way). You can smell the thyme and citrus notes with the spark of hemp creeping in, you can sense the magic of what is to come…
There is a depth that quickly comes through that balances the herbal notes with a powerful hinoki note that is prominent for most of the wear and takes you deep into a magical forest. Vetiver, resins and frankincense sit in the base and play supporting roles to hinoki, which provides the calm yet refreshing presence like that of a walk through the forest.